Resources / Industry Guides / Consulting
$1T+ global consulting industry

How to Get Known in Consulting

Consulting is a trust-based industry where your reputation directly drives your rate. Consultants who build public authority attract better clients, close faster, and charge more.

The Key Challenge in Consulting

Consultants face the "who else have you worked with?" paradox. The fastest way to break in is a narrow niche with documented outcomes — specificity > generality.

Your Positioning Framework

Your "Category of One" Formula

The [Industry] Consultant Who [Unique Method] to Deliver [Specific ROI] in [Time Frame] — e.g., "The SaaS Revenue Consultant Who Unlocks 40% Growth in 90 Days Using Churn Forensics"

This positioning makes you specific enough to be remembered and broad enough to be hired. Fill in your unique details to own your niche in Consulting.

Guesting Flywheel

Top 3 Podcasts to Target

1

The Diary Of A CEO

2M+ listeners

Hosted by Steven Bartlett

Your pitch angle:

Share a surprising truth about your industry that contradicts conventional wisdom

2

My First Million

800K+ listeners

Hosted by Sam Parr & Shaan Puri

Your pitch angle:

Pitch a contrarian business insight or a specific formula you've used with clients

3

How I Built This

600K+ listeners

Hosted by Guy Raz

Your pitch angle:

Tell your founder or practice-building story with a compelling, narrative arc

KPIs for Authority

Key Authority Metrics for Consulting

Case Study Library

3+ detailed, outcome-focused case studies

Quantify every result: time saved, revenue generated, cost reduced — numbers are memorable

Speaking Rate

Paid speaking = confirmed authority tier

Even $500/talk validates your expertise — negotiate speaking fees early

Inbound Inquiry Rate

2+ qualified inbound leads/month without cold outreach

Track where your inbound leads come from to double down on what's working

Action Plan

Your 90-Day Visibility Plan for Consulting

  1. 1

    Publish your intellectual property: your frameworks, methodologies, and processes as articles or a book

  2. 2

    Build a "proof portfolio" that documents outcomes with specific metrics, not vague testimonials

  3. 3

    Speak at your clients' industry events — being seen as a peer, not a vendor, changes the dynamic

  4. 4

    Host your own "State of [Your Niche]" annual report to become the go-to reference source

Ready to get known in Consulting?

Start with your free Visibility Scorecard and get your personalized action plan.

Take the Visibility Scorecard