The tech industry is crowded with brilliant minds. Standing out requires more than building great products — it requires a clear point of view and systematic visibility.
In tech, everyone has an opinion. Authority comes from publishing original research, shipping products, and building a track record of called shots.
The [Role] Who [Unique Angle] for [Specific Outcome] — e.g., "The AI Ethicist Who Helps Startups Ship Responsibly"
This positioning makes you specific enough to be remembered and broad enough to be hired. Fill in your unique details to own your niche in Tech.
Hosted by Lenny Rachitsky
Your pitch angle:
Share a counterintuitive product growth insight backed by your specific data
Hosted by Tim Ferriss
Your pitch angle:
Offer a unique framework or system that's produced 10x outcomes
Hosted by Ben Gilbert & David Rosenthal
Your pitch angle:
Provide deep insider context on a major company or acquisition
1,000+/week for "Rising" status
Optimize your headline with the specific problem you solve, not your job title
100+ stars on a public project
Open source a tool related to your niche to generate developer community credibility
5,000+ for monetization leverage
Start with a niche technical newsletter — specificity drives subscriber loyalty
Build in public: share your process, failures, and insights on LinkedIn and X weekly
Write one definitive "state of [your niche]" report per year that gets referenced by others
Speak at one niche conference per quarter, even if it's a smaller event — it builds momentum
Guest on 2–3 podcasts per month in your first 90 days to compound your audience reach
Start with your free Visibility Scorecard and get your personalized action plan.
Take the Visibility Scorecard