The health and wellness space has exploded with voices but starves for genuine expertise. Evidence-based practitioners who communicate clearly have a massive advantage.
Health is high-trust. Your credentials, evidence base, and authentic patient outcomes are your authority foundation. Never overclaim results.
The [Health Specialty] Who [Methodology] for [Specific Patient/Client Profile] — e.g., "The Sports Physio Who Uses Biomechanics Data to Help Endurance Athletes Avoid Injury"
This positioning makes you specific enough to be remembered and broad enough to be hired. Fill in your unique details to own your niche in Health & Wellness.
Hosted by Andrew Huberman
Your pitch angle:
Share new research or mechanisms in your specialty with clear protocols listeners can apply
Hosted by Rhonda Patrick
Your pitch angle:
Discuss cutting-edge research in your area with a focus on practical longevity applications
Hosted by Peter Attia
Your pitch angle:
Offer deep, evidence-based expertise on a specific health intervention or biomarker
5+ documented case studies
Share before-and-after insights (with consent) to demonstrate measurable outcomes
Cite 1–2 studies per post to signal evidence-based credibility
Link to PubMed studies in every piece of content to differentiate from influencers
2+ conferences per year validates emerging authority
Start with niche medical or wellness conferences before targeting mainstream stages
Develop a signature framework or protocol with a memorable name that patients can share
Collaborate with complementary practitioners on joint content — it cross-pollinates audiences
Publish in peer-reviewed journals OR simplify research for a lay audience — either builds credibility
Create short-form video content explaining your specialty — health content performs exceptionally on video platforms
Start with your free Visibility Scorecard and get your personalized action plan.
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